LCGC: The Column, July 2021
The global perfumes market was valued at over $30 billion in 2019 and is expected to continue growing. It is perhaps inevitable that this has been accompanied by a rise in counterfeit products, sold at significantly lower prices compared to the luxury brands they imitate.
Counterfeit perfumes, and their packaging, are often so similar to the authentic perfumes that consumers may be unable to distinguish between genuine and imitation goods. Reliable quality and authenticity tests are important to ensure consumers do not receive an inferior product, to protect brand reputation and to minimise loss of revenues.
However, the diverse range of chemical classes in perfumes requires advanced separations to resolve co-elutions to provide identification of the analytes present.
This article shows how the comprehensive data acquired using GC×GC–TOF MS with Tandem Ionisation® can be processed in a single, automated workflow to uncover the subtle differences between brand and imitation fragrances for quality and authenticity evaluation.